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Work
The Human Algorithm
craft visual identities, intuitive interfaces, and dynamic experiences that balance aesthetics with function. My work blends structured design thinking with creative exploration to build meaningful brand stories
Welcome to the Wasteland of the Reel
interactive installation exploring the relationship between digital and physical media through thermal printing technology
Flour & co
For this boutique flour shop specializing in ancient grains, I developed a brand identity that bridges thousands of years of human history. The concept draws inspiration from the Agricultural Revolution and the domestication of wheat. This connection is captured in the shop's tagline: "Where there's life, there's flour."
Theater Festival
Designing for a multilingual theater festival in South Tel Aviv became an exploration of visual language and performance. The challenge was to create a graphic identity that could capture the wild, transformative spirit of cabaret and burlesque theater through typography alone.
easily amused
Designing "Easily Amused" was an ambitious attempt to capture a century of media culture through a single, meticulously crafted magazine. The project became a critical exploration of how media shapes public consciousness, drawing from the Agenda-setting theory and the postmodern information landscape.
Coffe Bush Podcast
coffee bush podcast brand identity, art direction & illustrations
JAZZ 50
Designing for a jazz-focused television channel was an exploration of visual communication. The challenge was creating a Hebrew logotype and comprehensive visual identity that captures the nuanced spirit of jazz while drawing inspiration from early 20th-century graphic design.
Dopamine
This psychological disorders guide merges minimalist design with powerful surrealist imagery. The restrained black-and-white palette and structured bilingual typography create a clinical framework that elevates the emotional impact of the curated photographs.
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