Flour & Co

Where there's life,
there's flour.

For this boutique flour shop specializing in ancient grains, I developed a brand identity that bridges thousands of years of human history. The concept draws inspiration from the Agricultural Revolution and the domestication of wheat. This connection is captured in the shop's tagline: "Where there's life, there's flour."

The brand identity, including packaging, logo, color palette, and social media presence, tells the story of natural products and age-old traditions in a contemporary context. I created the logo design using actual wheat and flour as stencils, resulting in an authentic, raw aesthetic that directly connects to the product itself.

This hands-on approach to the logo design reinforces the brand's commitment to natural products and traditional methods. The complete visual system maintains a delicate balance between rustic authenticity and modern retail aesthetics, making ancient grains accessible and appealing to today's conscious consumers.